Do You Want To Look AND Feel Amazing? But You're Confused, Frustrated & Overwhelmed? Welcome to is all about helping you transform your health & body to not only look amazing, but to feel amazing as well!

Hi, my name is Alex Fergus and I am health enthusiast who has helped changed the lives of 100's, if not 1000's of people.

Are you confused, frustrated & overwhelmed with all the information, diets, supplements, training protocols and latest fads? Not only that, have you spent years in search of your dream body with perfect health to match, only to discover the simple act of eating less and moving more is ineffective?

Maybe you're starting to give up, resign to the fact that you're stuck with this body and the way you feel for the rest of your lives. 'It's the genes' you often wonder.

I work with people in this situation all the time, those whom have either tried everything; yet cannot make progress OR those who have no idea where to begin and end up doing nothing (paralysis by analysis). 

Individuals from all around the world come to be with the simple desire of looking and feeling amazing.

It's such a basic desire that we all possess. To look good naked, and feel amazing. Yet it seems so hard to achieve. 

But it's not.

It's just that you have been doing everything wrong. And if you're just starting on your journey for change, then make sure you go down the wrong path before you waste time, money and possibly end up doing more harm that good.

There is far more to fat loss than eating less and moving more and that there is more to fitness than simply 'burning 300 calories on the treadmill'. 

If you don't believe me, hit the back button & continue eating your standard diet doing your regular training. I wish you all the best with your health journey.


Look & Feel Amazing - By Improving One's Health

The body is a complicated machine, an elaborate system that I don't know if anyone truely understands (or ever will). I do know one thing however, and that is with that the body want's to be optimal, it wants to be healthy and it has 'us' in it's best interest.


This realisation, combined with my own frustrations with 'becoming healthy', changed not only my life, but the lives of my clients and those who read my emails (be sure to sign up to my newsletter below and hopefully I can also help you look & feel amazing!)

You see, if you want to look good you simply need to get healthy. If you want to feel good - get healthy. It really is all down to health.

Sure you can look good without being healthy. I know this for a fact. I was winning Bodybuilding competitions but had zero libido, poor energy and felt like rubbish. As soon as you focus on health however, you get the best of both worlds - feeling great while still looking amazing!

Me Winning Bodybuilding Shows But Feeling Like Rubbish

How do you achieve health? Again, it's simple. Let the body do what it wants and expects. The body doesn't want (or expect) to:

  • Sit all day
  • Eat processed food
  • Stay up late
  • Be surrounded by artificial light, technology and pollutants
  • Be chronically stressed
  • Never be physically stressed
  • Not get sun
  • Not get hot/cold

I could go on and on.

But hopefully you get the picture. To achieve health (and thus look and feel great) we simply need to move, eat a wholesome natural diet, sleep when it's dark, occasionally push ourself physically, get plenty of sunshine, play, be in touch with nature and rest and recover.

Crazy huh?! But it's true. Think about it for a moment. Think about all the 'fad diets' or 'health crazes'.

All of them tap into one of the things I mentioned above.

  • The "Get Fit In 20mins A Week" Program gets you moving.
  • A "Gluten Free Diet" means you eliminate excess carb consumption.
  • "Walk 10,000 steps a day" gets you outside in the sun and connected with nature.
  • "Vegan Diets" help people feel great in the short term as you restrict processed junk and eat more of a wholesome diet, yet soon health and performance stall as you miss out on vital nutrients.
  • Etc etc.

Diets and 'quick fixes' are only half solutions. They only look at one wheel on the moving car. It's a start, and you're heading in the right direction, but it's never enough to reach your desired destination (or stay there).

Alternatively, some of these 'fads/quick fixes' simply 'trick' the body into thinking it's getting the things it needs. A band aid approach that will never have long lasting health benefits.

  • Take a drug that reduces joint inflammation so you can continue excessive training - when we could simply eat bone broth or tumeric root and rest more (or move more if it is lack of movement that is causing the issue)

  • Drink coffee to help wake us up, when we could have simply went to bed when it got dark and woke with the sunrise.

  • Go to the gym and walk on the treadmill, when we could simply walk outdoors, barefoot, on the grass exposing our skin to the sun and avoiding the extra stress from being exposed to nnEMF.

So this is what is all about? Simple, helping people look and feel amazing by going back to basics. There we go, my secret is out!

Again, if you're intrigued I highly recommend signing up to my newsletter, because if you don't you may miss out on a nugget of information that could drastically change your life (or at least your way of thinking!).

If you are really serious about making change, be sure to head to

Who Is Alex Fergus?

So who am I? And what's my story?

I often refer to myself as a Health Enthusiast. I am also a blogger, a personal trainer, an entrepreneur, a health coach, an athlete and a bookworm.

But at the root of all of this I am passionate about health. My own health, and my future families health. As an athlete, I have also found that optimal health enhances performance. So the more I learn about health, the more successful I become in all aspects of my life.

Whats my story?

My previous website's about me page said this about me:

Alex has trained & competed in various sports on the international level ranging from rowing to powerlifting to bodybuilding. He has been involved in the health & fitness industry for over 6 years, working as a personal trainer for aspiring athletes and a health coach for some of sydney's top business men and woman.

Alex's education and knowledge on all things health and fitness is in-depth and diverse, certified in sports nutrition through ISSN, a qualifiedSuper Human Health Coach, registered as a Recomp specialised body composition coach, along with his more formal fitness certificates and business degree. 

His formal education is well respected, but his experience in the field - both competing at national levels and higher in various sports, but also thousands of hours working with clients in all things health & fitness is what makes him a leading health coach. 

Along with his 1 on 1 personal training, Alex coaches clients located all around the world in all things health. He also is an avid health blogger - reaching 10,000's of readers every day.

Alex's' thirst for knowledge combined with his competitive desire continuously pushes him to learn more about the human body and how to improve one's health and performance. His passion - seeking to optimise and enhance his clients and his own health and performance in a completely natural way.

 I think that does a pretty great job of summing me up.

If you really want to know more about my story - my highs and my lows - and how I continue to help clients, then I highly recommend listing to the below podcast:



Like To Learn More?

If you'd like to know more about looking good, feeling amazing and starting down the path to health and happiness, then it's simple. Sign up to my free newsletter here and be sure to select your key area of concern, or alternatively, sign up in the box below.

I then suggest following me on facebook because I share snippets of tips and tricks that is exclusive to my facebook followers.

If you want to follow the crowd, my most read articles are located below under 'Popular Posts'.

Also, I ask that you say hi below in the comments. If you read this far then you must have some story about your health woes, please leave a comment with as little or as much detail as you like. I enjoy helping people and I also like hearing from my readers :) 

If you have any questions, drop them below and I'll get back to you also.

To Health!



Major Qualifications:

- ISSN Nutrition Certified
- Cert 3 & 4 in Health & Fitness (FIA)
- Bachelor of Management Studies (hons)
- Superhuman Coach 
- Recomp Certified

- 7 Years Personal Training (5 years full time)
- 15 Years Rugby Union
- 3 years Rowing (NZ Nationals & World Championship events)
- 3 Years Powerlifting (Best lifts - 245kg squat, 140kg bench, 250kg Deadlift at 90kg Raw)
- 3 Years Natural Bodybuilding (Novice Australian Champ 2012, Mens Open 90kg+ 3rd at Nationals 2013)
- Coaching & Training some of Australia's top Business men and woman

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This blog post was written by Alex Fergus. Alex is an ISSN Sports Nutrition Specialist, Fitness Professional and certified Superhuman Coach who continues to expand his knowledge base and help people across the world with their health and wellness. Alex is recognized as the National Record Holder in Powerlifting and Indoor Rowing and has earned the title of the Australian National Natural Bodybuilding Champion. Having worked as a health coach and personal trainer for over a decade, Alex now researches all things health and wellness and shares his findings on this blog. Learn more about Alex's Credentials HERE.

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